Use search engine friendly urls.
Naming the URL of your website page is very important and often neglected. Think of naming your web page URL including your keyword phrase that will tell the web what the page is about, what is unique about the content on offer. Stay away from from special characters like $, ?, and spaces.
Give the URLS relevant names
Naming your urls using your keyword phrases help immensely. They are another way of telling search engines what this page's content is going to be about. They also tell searchers what they can expect to find related to it. Search engines figure that if a page contains an url called "fashion-diva-Donatella-purple-shoes-in-Cork-window, the page will about shoes, fashion, maybe even a bit about Donatella Versace and also be relevant to Cork City or Cork County. Web searchers typing in any of those things may find your website page because of that. Use hyphens to separate words (-) not underscores (_). Google sees hyphens as word separators and underscores as word joiners so lovely-url-name becomes lovely url name where lousy_url_name becomes lousyurlname.