Simple SEO Tips
While having a pretty face is important in drawing the visitor in to your website, they need to find you on the web first! These are some of the strategies we use in developing websites so that you can rank on the first page of search engines like Google, Bing, Ask and others for the keywords you want to be found for. The CMS (Content Management System) we have developed does all of, this for you. Here are some key points to answer the question "how do I get my website ranked #1 on search engines?"
Develop a clear keyword strategy.
Try and imagine what phrases you would type into a web browser to find a website like yours or has products like you sell. Using three or more keywords will help your website be more effectively found by more people who would like to use the services you offer
Use Meta tags properly.
Before your page loads into any browser Meta tags can the world wide web and web searchers a little about you and your business. Key to these are the page title tag and page description. These help your web page get display clearly on search engines like Google.
Utilize the H1 Title tag and HX tags.
The H1 title tag tells web search engines what the page content is going to be about. This should contain your "key positioning" keywords in a rich manner that is descriptive and informative. The other H tags (H2, H3, H4 etc.) also pinpoint key points for search engines to get related key content.
Use Images cleverly. Images have attributes that search engines look for like the "alt" and "title" tags. Making use of these adds more "Oomph" to your website page. Include your keyword phrases in these in a descriptive sentence like manner
Use search engine friendly urls.
Naming the URL of your website page is very important and often neglected. Think of naming your web page URL including your keyword phrase that will tell the web what the page is about, what is unique about the content on offer. Stay away from from special characters like $, ?, and spaces.
Quality content is king
It is all about the content after all is it not? The whole point of visiting your website is to find what it is unique that you have to offer. Each page should have at least 500 words of quality content that is useful and informative
Make sure your navigation is crawlable
Keeping your navigation systems up to date is vital and broken links are a huge no-no. The search engine robots need to be able to find every web page you have on your website. When they find a link that is broken, they downgrade your importance as a website.
Use Internal links.
Linking to the other pages on your website where the content is relevant is a very good way of keeping your customers engaged. The more engaged they are the less likely they are going to bounce away from your site
Have an XML Sitemap
The sitemap tells all search robots where every page on website is and more importantly, if used properly, tells the search engines how "fresh" the content is. The newer the content, the greater validity they associate your website with. Ideally every time you make a change on your web page or website you should rewrite your sitemap and tell the search engines you have new content.
Be Social about your website
Social media is an effective way to build external linking back to your website. The more people link to you, the more important you are in the eyes of search engines. Engage your customers to share, tweet and create links to your web pages